Sample report

Judge the deliverable before you pay for it.

Most consultancies show you a testimonial and ask for trust. We'd rather show you the actual product: a real audit report, anonymized, findings and all.

audit-report-v41.pdf
Human-written
Not AI-generated
ProDucked - Full Product Audit Report № 41 · Confidential · Prepared for Client
Page 6 / 24

Section 2 · Findings summary

High
F-04 VAT number requested before user sees any value in onboarding
Medium
F-11 Most-relevant pricing tier hidden behind a secondary toggle
High
F-17 No prompt to complete setup wizard in a single session
Low
F-22 Empty state on the reports tab has no next-step guidance

Section 3 · Scorecard

Market demand
Onboarding & first-use
Retention mechanics

Page 6 of a 24-page audit - every finding is numbered, severity-tagged, and traced back to where it came from.

Inside the report

All 24 pages, mapped out

No filler chapters, no recycled framework diagrams. Every section exists because a decision depends on it.

Table of contents · Full Product Audit

  1. Executive summary - the verdict in one pagep. 2
  2. Findings summary - all findings, rankedp. 5
  3. Scorecard - eight dimensions, scoredp. 7
  4. Funnel teardown - step-by-step, with datap. 9
  5. Retention & churn momentsp. 13
  6. Pricing & packaging reviewp. 15
  7. Design blind-spots - annotated walkthroughp. 17
  8. What's quietly working - protect thesep. 20
  9. Prioritized fix list - quick wins firstp. 21
  10. Evidence appendix - every source, traceablep. 23
Real excerpts

Three findings, word for word

Anonymized, but otherwise exactly as delivered. Notice the pattern: observation, evidence, severity, effort.

Finding 04 · Onboarding

"Step 3 asks for a company VAT number before the user has seen any value. In 6 of 8 test sessions, this is where people hesitated or opened a new tab and didn't come back."

Severity: HighEffort to fix: Low
Finding 11 · Pricing

"The plan comparison table hides the most-relevant tier under a 'see more' toggle. Analytics show 70% of converting users never expand it - they're comparing the wrong two plans."

Severity: MediumEffort to fix: Low
Finding 17 · Retention

"Users who complete the setup wizard in one sitting retain at 2.4x the rate of those who leave and return. There is currently no prompt encouraging single-session completion."

Severity: HighEffort to fix: Medium
Anatomy of a finding

Why this format works

Observation, not opinion

Every finding states what happens, not what we feel. "6 of 8 test sessions" beats "onboarding feels clunky" in any prioritization meeting.

Severity × effort, always

Both tags on every finding means your team can sort by leverage - high severity, low effort first - instead of debating from scratch.

Traceable to its source

Each finding links to the evidence appendix: which interview, which metric, which session. You can audit the audit.

Actionable by your team

Findings are written for whoever fixes them - your designer gets screenshots, your engineer gets steps to reproduce, your CEO gets the one-pager.

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